In celebration of their world renowned hampers, Fortnum & Mason are producing a range of limited edition themed hampers. From the list supplied I chose scientists as my theme.
I class scientists as being extremely smart therefore have produce a "geneius" range for F&M.
The hamper is aimed at students, especially those studying genes, who are at university and sitting exams. The hamper contains foods that are associated as being good for the brain to help students study, pass exams and obtain that sought after noble prize.
I class scientists as being extremely smart therefore have produce a "geneius" range for F&M.
The hamper is aimed at students, especially those studying genes, who are at university and sitting exams. The hamper contains foods that are associated as being good for the brain to help students study, pass exams and obtain that sought after noble prize.
F&M required 3 types of packaging plus a drink package design, labeling for their hamper, point of sale display, peripheral promotional display items, A2 poster to raise awareness of this new range and a 20 page booklet.
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The Brand Identity
geneius
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| Point of Sale stand Get your geneius here |
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Peripheral display geneius on the ground floor |
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Packaging The geneius range |
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| The hamper is strong enough to sit on The geneius seat
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Hi Sandra really liking the collection, colourful and striking and you've applied the design concept successfully across the range of products and materials which I think is the tricky bit! Nice work! Helen
ReplyDeleteLove the POS stand, very creative. Colourful, eye catching designs, well done!
ReplyDeleteHi Sandra,
ReplyDeleteReally like what you have done here, I love the way that you carried the designs and colours through the store. I like the look down to the bottom floor. An interesting take and a colourful one too. Much different to my approach.
I think you have answered the brief really well.
Kind Regards
Stew