In celebration of their world renowned hampers, Fortnum & Mason are producing a range of limited edition themed hampers. From the list supplied I chose scientists as my theme.
I class scientists as being extremely smart therefore have produce a "geneius" range for F&M.
The hamper is aimed at students, especially those studying genes, who are at university and sitting exams. The hamper contains foods that are associated as being good for the brain to help students study, pass exams and obtain that sought after noble prize.
I class scientists as being extremely smart therefore have produce a "geneius" range for F&M.
The hamper is aimed at students, especially those studying genes, who are at university and sitting exams. The hamper contains foods that are associated as being good for the brain to help students study, pass exams and obtain that sought after noble prize.
F&M required 3 types of packaging plus a drink package design, labeling for their hamper, point of sale display, peripheral promotional display items, A2 poster to raise awareness of this new range and a 20 page booklet.
 | |||
The Brand Identity
geneius
 |
| Point of Sale stand Get your geneius here |
 |
Peripheral display geneius on the ground floor |
 | |||
Packaging The geneius range |
 | ||||||||
| The hamper is strong enough to sit on The geneius seat
|
